negative leverage

negative leverage
фин. негативный [обратный\] левередж [рычаг\] (ситуация, когда расходы по привлечению дополнительных заемных средств превышают доходы от их использования)

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негативный "леверидж": ситуация, когда расходы по привлечению дополнительных заемных средств превышают доходы от этой операции (от использования заимствований); см. capital leverage;
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превышение расходов на привлечение капитала над суммой привлеченных средств
. . Словарь экономических терминов .

Англо-русский экономический словарь.

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  • Brand extension — or brand stretching is a marketing strategy in which a firm marketing a product with a well developed image uses the same brand name in a different product category. Organizations use this strategy to increase and leverage brand equity… …   Wikipedia

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